About us

Alaya is a casual chique Egyptian brand born in 2024.

In a world dominated by oversized T-shirts and sweatpants Alaya was Created with a mission to design clothing that celebrates your femininity while keeping you comfortable and confident, Inspired by the founder’s love for vibrant colors, expressive patterns, and the charm of dresses and skirts.

Every piece is made to uplift your spirit with a deep appreciation for quality, comfort, and effortless elegance, Alaya embodies feminine energy through timeless, beautifully crafted pieces.

We believe in the transformative power of a great outfit, one that not only enhances your style, but elevates your mood. At Alaya, we create more than clothes; we create moments of feeling your best.